B Corp KPI Updates 2017-2018

by | Sep 4, 2019 | News

Every year, we track our Key Performance Indicators (KPIs) in order live up to our promise to make measurable change. This includes diversity, focusing on investing in our local community and economy, building productive relationships, and giving back. Here is our update for 2017 and 2018 with our update for 2019 following at the end of the year.

Why do we track diversity?

Diversity with vendors, clients, and in the workplace fosters mutual respect among those working together, improves the sense of community by encouraging communication and empathy, and broadens our skill base. Listening to a wide variety of points of view allows each individual to participate in multi-dimensional problem solving, which results in more informed perspectives and innovative ideas.

A synergistic work environment becomes the norm when employees work in teams comprised of varied work styles, abilities, and disabilities, and who represent different cultures or generations. Although an idyllic atmosphere may be difficult to achieve, employees nevertheless recognize the many strengths and talents that diversity brings to the workplace and gain respect for their colleagues’ performance.

This includes creating a diverse leadership and management team that sets an example and demonstrates our studio’s priorities to support and promote those of a variety of backgrounds.

Why local?

Supporting local, small and good businesses helps add to our local economy by improving our communities and supporting our mission to make a positive impact.

Why give back?

Donating to and volunteering with local organizations allows our team to reinvest in the initiatives that are close to our heart and to see the smiles on the faces of our neighbors. It is easier to see the direct impact of our efforts when we keep it local, especially in Philadelphia—one of the most impoverished large cities in America. Our city and its people need a helping hand, and we are proud to get involved.

What do the results mean?

These annual comparative results show where we are succeeding and where we need to improve. Looking at these numbers helps our team better understand how our performance and collaborative engagements are not only tied to the success of the business, but also to the ongoing positive impact of our studio.

These results show just how many of our clients are local, diverse, and mission-driven businesses. It also proves to our team that we need to work harder to find vendors that are diverse and mission-based—which will help us set our goals for 2019 and 2020.

It also shows that we give back, and that it pays to continue to give more to the not-for-profits that we believe in and that need our support.

What changed?

In 2018 we moved away from one of our key vendors and took the work on in-house with a goal to grow the studio. This change is reflected in all of our vendor numbers in 2017 & 2018. We’ve since moved back to that vendor in 2019 and our numbers are likely to reflect that change.