Benefits of Working with a Designer to Create a Squarespace Website

by | Jan 13, 2020 | News

 

We build professional, beautiful, and elaborate custom websites. Our studio attracts clients who think outside the box so most often they need more customization than an out of the box solution provides. WordPress is our go-to Content Management System (CMS) to accomplish this, but we’ve noticed something in our recent conversations with emerging and established businesses and organizations.

 Sometimes, we hear something like, “I need a great website, but I do not have a sufficient budget for a fully customized WordPress site. Are there any affordable alternatives?”

Short answer: totally! Squarespace. 

Squarespace is a proprietary CMS and web host, billed as the “Leader in Website Design.”  They suggest that almost anyone can build an elegant, organized website from their pre-existing templates in a snap—without a foundation in design or code. While this is true to an extent, be aware of any potential sacrifices in quality and performance you might make in exchange for ease and affordability. (This is true for more than website design, isn’t it?)

Building a Squarespace site isn’t as painless as it sounds, though—it can pose challenges even for professional designers.

But here’s the good news: you don’t have to ditch your trusted design team to use Squarespace. You can still benefit from the support and expertise of a design team to ensure you get the great website you deserve.

This is where we think working with a designer who has an eye for aesthetics, typography, and experience with HTML and CSS can help create a beautiful, successful, and engaging website that’s more likely to increase site visitors and the time that they stay on the site.

We have design solutions to help you work with some of the limitations of Squarespace templates. This includes making sure your site is completely mobile-friendly.  

Pros of Squarespace:
  • Squarespace is an off-the-shelf CMS that requires minimal development
  • They offer online tutorials and resources
  • It can be cost-effective compared to a custom WordPress site

Mobile 

Custom CSS

Cons of Squarespace:
  • Squarespace templates offer limited customization
  • Mobile layouts often have bugs, which require some fluency with coding and style sheet languages like CSS to resolve
  • You have limited ability to use custom CSS within the Squarespace platform
  • You cannot add CSS classes and ID’s to individual elements of the page with most themes (can reduce the extendability of the site)
  • It is limited in its design to create enterprise-ready sites and is typically best for marketing-focused sites for small businesses

IA Expertise

User Experience

Type and Photography 

Efficient Launch

Benefits of working with a web designer to create a Squarespace website:
  • In-depth understanding of website structures and Information Architecture (sitemaps and wireframes)
  • Techniques for website best practices, User Experience, flow, and calls to action
  • Understanding the limitations of Squarespace
  • The ability to write CSS and HTML to fix bugs in both desktop and mobile experiences
  • Knowing how responsiveness will impact the overall design and how to fix responsive issues for the best experience
  • Knowing when and how to best implement writing, voice, style, grammar, and proofreading
  • The branding power behind using beautiful photography and illustration on a website
  • Problem solving and quality control
  • The ability to customize Squarespace templates
  • Knowing when to give up and work within the limitations rather than trying to over customize
  • Speed, efficiency, and generally a more pleasurable experience
  • User support, training, and user manuals

In conclusion, we do feel that Squarespace can be a viable and effective website platform in the right scenarios, though it is highly beneficial to engage with a designer or design studio for the implementation. We’ll leave you with these stats around popularity of website platforms:

The 10 Most Popular CMS Platforms
  • WordPress (27+ Million Live Websites)
  • Wix (3.8+ Million Live Websites)
  • Squarespace (1.9+ Million Live Websites)
  • Joomla! (1.8+ Million Live Websites)
  • Shopify (1.1+ Million Live Websites)
  • Drupal (630+ Thousand Live Websites)
  • Blogger (430+ Thousand Live Websites)
  • Prestashop (285+ Thousand Live Websites)
  • Magento (265+ Thousand Live Websites)
  • Bitrix (223+ Thousand Live Websites)

Source: WebsiteSetup