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Process

Consider us your trusted guide to understand your needs and elevate your story with meaningful design.

For us, collaboration is about relationships and relationships depend on trust.

Trust builds a solid foundation for us to dig deep and uncover what makes your story so unique. The design process should be joyful, dynamic, and shared. We bring our whole selves to the experience so you can do the same. You can expect this empathetic approach—where we consider ourselves as part of your team—to produce beautiful and brilliant design. You can also expect us to tell you the truth—like even when you have something in your teeth—we’re those kind of people.

We adapt the steps of the process for different projects, but our commitment to a comprehensive and collaborative approach is unwavering.

Interactive & Web-Based Design

Web-based design projects can have a lot of moving pieces, so our number-one priority when we kick-off a new project is to make sure we’re all on the same page from the start, and working toward a common vision. We work closely with key stakeholders and take a holistic approach that starts with a high-level view of each project, and includes transparency and open discussion throughout.

01

Discovery & Information Gathering

Before we dive into a project, we do our homework to make sure we fully understand our client’s vision. Our extensive research helps us to identify goals, target audiences, and the competitive landscape, then ensure we have the assets we need to establish a timeline and put our plan into motion.

02

Planning & Website Structure

Developing the foundation for a website is arguably the most crucial step in the process. We work directly with you to ensure the structure and hierarchy of information aligns perfectly with their overall website and business goals. Setting the site structure, content, and technical specifications early on allows us to make confident and informed decisions when the time comes to add visuals.

03

Content

Illustration, photography, and writing are the essential elements that turn the basic framework of a design project into an exciting, visually engaging design solution. We believe content should drive design rather than design driving the content, so we plan for and shape content early in the process.

04

Visual Design

Once the structure of the website is in place, we give it life. In this phase, our design team works closely with you to establish fonts, color palettes, image treatments, illustration styles, and other key elements. (Basically all the fun stuff that helps your brand look great!) These elements work together to create the look and feel that will be carried throughout each page of the website. We present our work in strategic intervals throughout the process and make necessary tweaks and refinements as we go to ensure that the finished project is not only accessible and mobile-friendly, but stunningly well designed and perfectly suited to your business.

05
Website Development / Build

After the design is finalized, the focus shifts to functionality. Our development team is equipped to handle the implementation of both the front-end and back-end to get the website up and running. We take pride that our work within content management systems (including WordPress, Squarespace, Shopify and more) ensures the website is easy for you to update and edit without coding knowledge.

06

Content Population

Once the site is built, we start populating it with the final content for each page. In addition, we plug all final artwork, imagery, and illustrations into their respective places on the site.

07

Testing, Quality Assurance and Refinements

We put our websites through rigorous testing and look closely to make sure that all refinements and edits are made. Browser testing, speed tests, and optimization help ensure that each website we deliver is a well-oiled machine.

08

SEO & Launch

Throughout our process we design and code with SEO best practices in mind. Following launch, our final step is to connect the site to Google Analytics and Google Search Console, then submit the XML sitemap to search engines, ensuring that Google can find your new site.

Additional Resources

We don’t just build you a new website then walk away. Once your (newly beautified) site is launched, we provide you with additional resources that make managing it a breeze.

09

Site Manual and Training

We provide a user manual that shows you everything you need to input content and update the website on your own, and sit down with you to go over it in detail and answer any questions you may have.

10

Ongoing Maintenance and Support

Websites are like cars: they usually work fine with just a little light maintenance, but eventually even the best-made models require a mechanic.

Even though we provide all the tools you need to edit and maintain the website independently, we’re always here if you need us. We can add new content, improve functionality, incorporate additional assets, troubleshoot an issue, and provide updates to make sure the CMS and plugins keep running smoothly.

It feels like we’re doing all the talking. And that’s not our style.

Let’s build something beautiful together. The process is easy:

  1. Send us a message. Tell us who you are and how we can help.
  2. We will contact you ASAP to schedule a conversation to understand your needs.
  3. We will follow up with a roadmap so we can get moving.
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