IFC Films

IFC Films is an American film production and distribution company based in New York City that distributes independent films and documentaries as IFC Films, Sundance Selects, and IFC Midnight.

Print & Web Design

Project Overview

Since 2012, we have worked with IFC Films to design sites, microsites, and promotions for over 300+ of their film and videos. Also, we have helped their team create digital, print and social media advertising to support their numerous films to increase the visibility of their releases.

Project Goals

  • Generate marketing and PR buzz around film releases
  • Produce assets unique to each film with a quick turnaround
  • Design work that can be used across multiple platforms

Death of Stalin

Mini poster & Promotional postcard (top), Premiere invites, Eblast, & Handout cards (middle), Step and repeat backdrop (bottom)

Print and Digital

Working with film stills and key art, we provide digital marketing assets that span media platforms from social media cards used on Facebook, Instagram and Twitter—during two-month-long visibility campaigns—to online advertising banners displayed on movie platforms, film review sites and television menus.

These assets are often expanded to accompanying print promotions for large film releases featuring large-scale billboards, banners, postcards, film-premier backdrops, stickers and non-traditional giveaways like custom Sriracha bottles, branded chocolates, and playing card decks.

Having partnered with IFC over the years, we understand the importance of promoting films and brands through multiple media channels.

Custom deck of playing cards promoting the movie “Dealt”

Custom Sriracha bottle promoting the movie “City of Gold”

EBlasts and Banners

OUTCOME

As a result of our longstanding relationship with IFC, our team is able to produce marketing materials quickly and efficiently in support of their new releases. Each design deliverable that we produce is crafted with the media platform in mind to assure consistency across all distribution channels.

Let’s Work Together

We enjoy taking on smaller projects that then become larger initiatives. There’s no project too big or too small for us. We’d love to hear what you have cooking.

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