Kensington Corridor Trust
Logo, Branding & Illustration
Our response to the challenge was to create an extensive brand system including color palette, icons and patterns pulled locally from the Kensington area that allows Kensington Corridor Trust the flexibility on future marketing and social media materials as well as apparel and collateral.
- Create a visual identity and messaging that highlights KCT’s unique story and vision
- Develop icons, color palette and secondary elements unique to Kensington
- Showcase local and iconic landmarks that relate directly to Kensington Corridor
- Create a brand style guide to maintain brand consistency across various platforms
Kensington Corridor Trust logo and background pattern
Examples of the branding icons applied to environmental graphics and social media
We began with a visioning session that gathered informative cultural insights from local board members who’ve lived in Kensington and the design team together to outline the objectives and goals of the project. Due to COVID-19, we took a virtual tour of Kensington and relied on research and the visioning document to serve as our design roadmap through the entirety of the project.
A look at the sketch process for the KCT logo
The design pulled inspiration from local and iconic landmarks in the surrounding Kensington area, like the Tioga Headhouse, K&A train station, and the “EL.” The colors, patterns and icons were inspired by the rich history of manufacturing factories in Kensington. The inclusive and extensive brand identity positions Kensington Corridor Trust as a knowledgeable, friendly and trustworthy organization to the Kensington neighborhood.
Examples of patterns, apparel and posters with the KCT logo system applied
Let’s Work Together
We enjoy taking on smaller projects that then become larger initiatives. There’s no project too big or too small for us. We’d love to hear what you have cooking.