Strata Company

Visual identity, messaging, and web design for an innovative marketing and communications agency

Project Overview

Strata Company approached Pixel Parlor seeking to give their brand a facelift and a new website designed to reflect their new image. Pixel Parlor also set out to tackle new copywriting to support both the rebrand as well as their marketing materials and website, by developing the foundation for the character, purpose, style, tone, and voice of the new Strata Company brand.

From a branding standpoint, Pixel Parlor created new logo and support materials to help expand the brand, including a branded color system, typefaces, and design elements to create a flexible palette of design solutions. Additionally, custom illustrations were created, catered to speak directly to and simplify their complex marketing services.

The new Strata website is a fully customized solution, featuring page templates designed with the flexibility to support the different types of content on the site. Built on WordPress, the website leverages the latest technology with a mix of custom Gutenberg blocks and Advanced Custom Fields (ACF) to ensure the site’s longevity while providing a pain-free editing experience that is easy for even the most non-tech savvy to use.

Vist Site

Launch

Results/Impact

  • Increased engagement 104%
  • Increased traffic 50%
  • Reduced bounce rate 10%

“The Pixel Parlor team was truly great to work with. They have a knack for “gently” pulling you out of your comfort zone, providing options that keep everyone comfortable with the design process and won’t settle until everyone is 100% happy with the end result.”

- Caitlin Lally, Marketing Manager, Strata Company

The Result

The new Strata website is a fully customized solution featuring page templates designed with the flexibility to support the different types of content on the site. Built on WordPress, the website leverages the latest technology with a mix of custom Gutenberg blocks and Advanced Custom Fields (ACF) to ensure the longevity of the website while providing a pain-free editing experience that is easy for even the most non-tech savvy to use.

104% Increased Engagement

50% Increased Traffic

10% Reduced Bounce Rate

“The organization and project management is top notch and takes all of the guesswork out of the process. We can’t thank them enough for helping us turn our brand into something we’re all proud to show off.”

- Caitlin Lally, Marketing Manager, Strata Company

Let's work together

We enjoy taking on smaller projects that then become larger initiatives. There’s no project too big or too small for us. We’d love to hear what you have cooking

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