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The END Fund

The END Fund is a philanthropic organization dedicated to the fight against neglected tropical diseases (NTDs), which impact over one and a half billion people globally.

Branding, & Print Design

Project Overview

Pixel Parlor worked closely with the END Fund to refresh and develop branding for new and previously established sub-funds within the larger organization. The goal of the sub-fund rebranding was to create a series of logos that would work in tandem with each other and the existing END Fund brand system.

Our Approach

Our process began with our traditional discovery and visioning session with key stakeholders for each of the sub-funds. Each fund had its own visioning session to consider all the various attributes and goals of the sub-funds. This information was used to create a branding matrix our team used as a guide for developing the look and feel authentic to each brand.

One of the key project goals was to create each logo with design elements and colors that would feel cohesive under the entire brand system. Developing each logo separately while simultaneously making sure the marks resonated with the entire branding matrix creating in the visioning process.

Examples of the Branding & Style Guide

“If you are looking for kick butt designers who also bring strategy, thought partnership, heaps of creativity, laughter, and empathy, then Pixel Parlor is your choice. Working with the folks at Pixel Parlor for 7 years, I got to know their team not only as trusted partners, but friends. I could always count on them to push our projects to be better, look better, and be more useful to the end user. From large-scale reports, to sub-brands, and PowerPoint decks, I’ve done it all with Pixel Parlor. As a B-Corp, they are also committed to social justice and equity, which is important when choosing who to work with. Any project we had, no matter big or small, I knew I could count on Pixel Parlor to create a high quality and functional product. I look forward to working with them for years to come.”

James Porter

(Former) Director of Communications, The END Fund

The Result

The new logos were unveiled in the END Fund 2020 Annual Report and will continue to be implemented on new collateral moving forward. Establishing a brand for each sub-fund has allowed the END Fund to clarify the mission of each fund and the growing portfolio of investments and programs for fighting NTDs.

The original Reaching the Last Mile Fund logo (first) and the new rebranded logo (second) created by Pixel Parlor.

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