VOW for Girls
VOW for Girls is a growing global movement. They partner with brands, individuals, and the wedding industry to end the international child marriage crisis and support girls to live lives they love. They distribute one hundred percent of funds raised to underfunded yet effective local organizations that advance girls’ rights by providing education, job training, and vital life skills.
Illustration, Print & Environments
Our process began with developing the design tone. We applied the friendly, hopeful, and vibrant characteristics of the client’s brand personality to create the initial look and feel concepts. From here, we grew the branded color system and typestyles and added more design elements to the brand.
After refining the concepts, we incorporated the design elements—a refined icon system, user-friendly templates, and guides for presentations, memos, and one-pagers—into the existing brand guide.
Since we engaged with VOW in 2021, the organization has come significantly closer to becoming the leading not-for-profit in the wedding industry. The extended brand elements allow VOW to adapt and thrive as the brand continues to develop and serve its important mission.
Let’s Work Together
We enjoy taking on smaller projects that then become larger initiatives. There’s no project too big or too small for us. We’d love to hear what you have cooking.