As 2016 begins to come to a close, we are upon another review and assessment of our work to become a better B Corp. Every two years in November, we review all of our finances, clients, collaborators, and resources to see if we are working to improve our processes to make our studio a better B Corp.
To quote B Labs, “B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.” We work hard to be a good business, and to collaborate with great local, beneficial, sustainable, and socially responsible clients and vendors. Besides the recertification process, we track our progress via KPIs (Key Performance Indicators)—these are the easiest way to communicate our commitment to the general public our progress without getting caught up in the hard numbers used to calculate our KPIs.
AS OF MID-SEPTEMBER 2016 OUR KPIS ARE AS FOLLOWS:
22% of our studio’s revenue is from not-for-profits.
61% of our clients are purpose driven enterprises.
This means that the businesses that we work with do great work to make the world a better place. These are businesses that go the extra mile to give back and do more. Purpose driven enterprises aren’t not-for-profits, or necessarily B Corps (yet), but they are working their way towards a better business model, supporting under-represented populations, or promoting the arts or education for a smarter, more creative world.
This means that 83% of our revenue as a studio is derived from working with not-for-profits or purpose driven enterprises. This goes to show that trying to do good, and collaborating with good businesses and organizations is a truly viable, and vibrant business model. This is something we are incredibly proud and excited by.
83% of our clients are local to Philadelphia.
This means that the majority of our revenue is generated from clients are within 100 miles of our studio, and that our work goes to support the local economy.
100% of our employees are local to Philadelphia, and live within the city limits.
THINGS WE NEED TO WORK ON:
Only one of our clients is a B Corp. We are really bummed about that. It seems that as a business, it is easier for us to source B Corp Certified products, than to find local B Corps to collaborate with. We are working on it, and so are they, in 2016 hundreds of new companies have become B Corps.
Only 3% of our clients consider themselves to be sustainable. We need to work on this, and maybe the world does too. Yet again, it seems to be easier to source sustainable resources and suppliers, but more difficult to collaborate with them as clients. Mental note for 2017!
Thanks for listening to our update we will keep you posted with the results of our upcoming B Corp recertification.
*All KPIs are based on Pixel Parlor data from 2013-2016.